Product Pricing Ginger Ice Cream Essay Example

Product Pricing Ginger Ice Cream Essay Brief – Cool Cream Pvt Ltd owned by Somesh Sharma innovated a ginger ice cream and named it Adrak Ice cream. The concept of a ginger ice cream which would protect the throats of those who relish ice cream was well received during the market test. Current Pricing suggestions – GM Finance and R D chief– The price should be cost plus 100% profit Sales Team – Low price at the time of introduction so that the product is accepted in the market Othe concerns relating to pricing – Manufacturing manager was not willing to compromise quality to cut cost Purchase manager – cost for buying and storing ginger R D chief – the product will be copied and cool cream will loose the advantages and investments in developing the idea Recommendation on Pricing Strategy – 1. Value Pricing Approach – Value Pricing Thermometer – Objective value Perceived Value Product Price Cost of Goods Sold Product Price should be as much or lower than the perceived value of the product. It should also take care of the firms incentive to sell i. generate decent profits over the cost. Ice cream is not a very high end product where a small percentage change in the pricing will have a drastic effect on the the product price. Customer will still buy the product increasing the profitability of the company. In case of ginger ice cream, it’s an innovation and was well accepted in the test market. We will write a custom essay sample on Product Pricing Ginger Ice Cream specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Product Pricing Ginger Ice Cream specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Product Pricing Ginger Ice Cream specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Hence the customers will be willing to pay a premium for the same vis a vis the regular ice cream flavours in the market. Keeping up the good quality and the additional cost for the ginger storage, Cool cream should keep prodcut rice higher then the regular ice cream to take care of the increase cost and also the marketing cost to create awareness of the new product It will also have the first mover advantage to earn high profits and gain market share before the innovation is duplicated. A high profit margin will enable them to cover the cost of innovation and RD at the launch phase only. A low price startegy at the launch phase will result in low profits as the cost of production and marketing will be high. This will not cover the RD cost as well as the additional storage cost. Also the marketing expenditure to create awareness of the innovation will also wont get covered. After the product is duplicated even the market share will be diluted. Low pricing will not be a smart move at the launch phase. ntegrating Price with Other Marketing Mix Elements – Since the product is superior and well accepted in test market, cool cream should invest in marketing efforts to communicate the superiority / uniqueness to the potential customers. This will raise the perceived value of the ginger ice cream vis a vis normal ice cream. In turn, the high margins generated by the premium pricing funded that marketign effort.

10 Traits That Will Kill Your Career

10 Traits That Will Kill Your Career You know the basic rules: don’t lie or cheat or embezzle from the company. But there are a few character flaws and personal patterns or habits that could also seriously hinder your progress- and even kill your career. Most people don’t even realize they’re doing themselves or their careers harm until it’s far too late. And most careers aren’t impacted by one big mistake or one cringeworthy comment. It happens little by little, in ways you might not expect. So keep an eye out for these subtle traits and traps that could already be bringing you down.1. NarcissismIf you’re just thinking about yourself and how you can succeed, that’s self-absorption in the highest. You’ll go farther in your career if you consider how to help the company get ahead- and the company is made of people. It’s not all about you. Focus on being a better team player. In a rising tide, all boats rise.2. DishonestyIt doesn’t have to be one big wh opper to count as lying. In fact, it’s often the smaller fibs around the edges that create a pattern making for a person a boss would likely write off as â€Å"dishonest.† Cultivate honesty as a virtue and a character trait. Be tactful, but not obsequious. Have the courage to accept responsibility when things are your fault. And keep your mouth shut- don’t spread rumors about your coworkers or friends.3.  Making False PromisesYou either over-promise or under-deliver, but either way, you’re falling short of expectations and failing to do what you said you’d accomplish. Set reasonable, achievable goals for yourself. Make promises only that you’re certain you can keep. That way, if you get more done faster, you can give your boss a pleasant surprise instead of having to underperform.4. ComplacencyOtherwise known as: laziness. When was the last time you learned a new skill or took a refresher or other training course? When was the last time yo u certified yourself in something new? Or really dug into industry research to keep yourself on the cutting edge? If you don’t grow, you won’t be challenged and you won’t change. And you’ll never get ahead.5. PessimismNobody likes a Debbie Downer. If you find yourself focusing more on the negative side of everything, don’t be surprised when no one wants to work with you- and your boss doesn’t particularly want to see you succeed.6. ApathyEven worse than being negative or pessimistic is being apathetic. If you can’t bring yourself to care one way or the other, how can you expect anyone to trust you or want to work with you? Even if you hate your job, give it your best and move on. Otherwise you’ll be stuck, you’ll get a bad reputation, and you’ll never get ahead.7. Fear of changeKeep your eye on the prize, the big picture. Weigh your daily and monthly priorities against your long-term goals. And don’t be afr aid of changes in your company or industry. Learn to be adaptable. Roll with the tides. Don’t ever hear yourself saying, â€Å"But we’ve always done it this way.† Learn to grow and adapt as things progress- and keep your biggest dreams in the back of your mind at all times. Be flexible. Embrace the ever-changing nature of the working world.8. EgoYou get a little success, it goes to your head, and all of a sudden you’re the star of every show. You’re arrogant. Full of yourself. Cocky. You’re doing nothing but setting yourself up for a rather painful failure.9. InsecurityWhether this manifests as meekness, arrogance, envy, pessimism, oversensitivity†¦ it doesn’t matter. Do what you have to do to be more confident in your own abilities and career position. Go to therapy. This trait makes a negative impact across all areas of your life- not just your job. And it’s not a good enough excuse for the behavior it tends to cause.10. Sucking upNobody likes a brown-noser. You’re not showing real respect or building a relationship; you’re a big phony going about things the underhanded way. Earn your boss’s respect the honest way. Prove your merit. Help your team. Show don’t tell.Once you’ve got all of this down,  the next step is to make sure you don’t let any of your biases impact your decisions. In order to effectively develop your career, it’s important to admit you have biases and learn to correct them. The more objective you are, the better your decisions will be.

Information Technology Assignment Example | Topics and Well Written Essays - 1000 words

Information Technology - Assignment Example This mode of operation allows nodes on the wireless network to communicate directly to each other. Infrastructure mode in better compared to the alternative ad-hoc wireless networks because it offers scalability, security management at a central point and improves the reach. While AP devices are seem as the only shortcoming of this infrastructure mode of operation. Question 2 The node does not need to be mobile because the internet through the access point has only one IP address. The node becomes mobile if the IP address and the name changes and this happens in new locations. If the laptop user accesses the internet through the same AP then he/she is still within the same location. Dynamic Host Configuration (DHCP) could be used to solve the mobility of a node where new IP address is acquired in new location. Question 3 a. X(t) will continue to come in order to fill the client buffer, the received TCP buffer will be drained at a rate of d by the client application after the client b uffer has been filled by the incoming buffer from the server buffer. The client will therefore store the received data without playing it back immediately as it receives it this provides a playout delay. The data is played from the buffer allowing the received data to fill the back up of the buffer. The playout delay is increase by accumulating more data in the buffer before playing it. Unusual delay of the playout results to data in the buffer dipping more than usual than the refilled data. Therefore the client buffer evolves with the buffering and playout delays in addition to delays by the network. When considering switching from TCP to UDP sound quality should be a factor because TCP gives better sound quality than UDP. Question 4 a. When a high priority packet arrives during the transmission of a low priority packet, preemptive scheduling occurs. There is an interruption of lower priority packet while higher priority packet is transmitted in full. Preemptive scheduling does not make sense in networks since it wastes a lot of bandwidth given that the lower packet is partially received which does not make sense. In the figure assume that packets 1, 3, and 4 are of higher priority while 2 and 5 are of lower priority the transmission of packets will be interrupted if the higher priority packets arrive before the completion of lower priority packets. In a preemptive priority queuing the packets of higher-priority will be send first before the transmission of lower priority packets hence packets 1,3,4,2 then 5 sequence will be followed. b. Delay play-out is used to compensate delays in the network and the jitters delay in the transmission of the packets. References Alvarez-Cuevas F, Bertran M, Oller F, Selga JM (1993) Voice synchronization in packet switching networks. IEEE Networks Mag 7(5):20–25 Yajnik M, Kurose J, Towsley D: Packet loss correlation in the Mbone multicast network. In: Proceedings of IEEE Global Internet Mini-Conference, Part of GLOBECO M ’96, London, England, pp 94–99 E. Shim and R. Gitlin, â€Å"NeighborCasting: A fast handoff mechanism in wireless IP using neighboring foreign agent information,† presented at the New York Metro Area Networking Workshop, New York,